Evolving The Actuary
Giving The Actuary a more modern look and feel
Creating contemporary tone and content for The Actuary
2024 was a significant year for The Actuary magazine, as we evolved the look and feel and incorporated more digital content to allow readers to consume content in ways that best suit their interests.
Listening to our members was a key part of making this happen. Following feedback from our reader survey, The Actuary now has a more modern look and feel and features a wider variety of article formats and expert voices.
We have also launched a brand new podcast that offers an opportunity to hear more in-depth discussion about topics featured in the magazine.
The extended digital offering also includes video content that explores key articles in greater detail, all housed within the revamped website.
The Actuary Magazine
Representing member views in the magazine continues to be a priority
Cross-team collaboration between members, the IFoA, The Actuary managing editor and volunteer editors makes sure we keep members at the heart of what we do in the magazine.
Thanks to the redesign, we can focus on more in-depth features, hearing from multiple expert voices on each topic. So far, these have ranged from hurricanes and inflation to modern slavery and malaria.
Each issue features an exclusive interview with an expert to gain deeper insights into their knowledge and how that is relevant to the actuarial profession.
Alexandra Miles, IFoA Fellow and Senior Solutions Strategy Manager, L&G
I really enjoyed being a part of one of the features of The Actuary magazine, looking at pensions gaps. Having a feature piece in the magazine, along with an accompanying podcast piece, meant we really had an opportunity to go into greater depth about the work going on in this space and reach many of our interested members.
Peter Tompkins, IFoA Fellow and Chair, Editorial Advisory Panel for The Actuary
Our members strongly value our regular magazine. Over the last 12 months it has been refreshed to a more modern, bimonthly format. Hard copy is complemented by podcast and video, giving us greater choice in how we stay up to date with progress in our profession, at a time and place that best matches our opportunities.
We improved The Actuary offering by adding a podcast
The addition of a podcast into The Actuary offering gives members the opportunity to consume content in a variety of different formats, at a time that best suits them.
Every other month there is a new episode in The Actuary podcast. Each podcast includes an interview with an industry expert that builds on one of the features from the latest magazine, a policy-focused segment and a ‘meet a member’ segment with IFoA members working in different areas of the profession.
Some of the guests we have interviewed so far include IFoA President Kartina Tahir Thomson, statistician Sir David Spiegelhalter, and actuary and Labour Peer Lord Davies of Brixton.
The enhanced digital offering includes a series of short, informative videos released every two months
Including video in The Actuary’s offering means we can take a deep dive into one of the features from the latest issue of the magazine. To date, subjects for our in-depth videos include:
- Malaria: how 2024 changed the world risk picture
- Modern slavery: what can actuaries do?
- Inflation: time for a new approach
In line with the refresh, the magazine’s website also had a makeover, with the new branding applied throughout
It was given a complementary new look, with bolder text and larger images providing a cleaner, clearer interface for the audience.
The website now hosts and promotes The Actuary's expanded digital content. You can find the digital version of the magazine and stories and articles in webpage form as well as the latest series of podcasts and videos.
The main feature space highlights the range of content on offer and the menu is easier to navigate. There is also more flexibility in tagging and cross-referencing so readers can easily find the content most relevant to their interests.
Next page: The year in numbers